The People is an award-winning UK insights agency that helps bridge the gap between Brands and young people.
The People helps to solve the problem of Brand’s “getting it wrong” – we’ve seen it all before with brands like Pepsi getting their marketing wrong, and risking sometimes irreversible reputation damage in the process.
Powered by a community of 150+ young creators and change-makers, The People is a help Brands, media and advertising agencies not only connect with deep insights and youth culture but to save money by getting their content strategies right.
I talked to CEO and Founder Kian Bakhtiari about his unique proposition, winning awards, galvanising communities of young creatives to speak up and be heard, and his experience working with some of the leading Brands in the UK
