The People is an award-winning UK insights agency that helps bridge the gap between Brands and young people.

The People helps to solve the problem of Brand’s “getting it wrong” – we’ve seen it all before with brands like Pepsi getting their marketing wrong, and risking sometimes irreversible reputation damage in the process.

Powered by a community of 150+ young creators and change-makers, The People is a help Brands, media and advertising agencies not only connect with deep insights and youth culture but to save money by getting their content strategies right.

I talked to CEO and Founder Kian Bakhtiari about his unique proposition, winning awards, galvanising communities of young creatives to speak up and be heard, and his experience working with some of the leading Brands in the UK

About the author 

Francis Rodino

Francis is a Business Growth Consultant helping tech companies generate direct sales. We provide business development strategy, coaching and marketing programs for the creative technology sector. With over 20 years in media and digital industries, Francis has held senior leadership positions at the BBC, Omnicom Media Group, and most recently, led the global digital marketing team for the $3 Billion Thomson Reuter's spin-off, Clarivate Analytics. In the past 2 years, Direct Access has helped Clients generate over $11M in sales.

April 27, 2020

May 25, 2020

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