This is a simple model pacing out what’s going to be happening over the next 24-36 months and what’s going on in business right now.

The actions that you take now will have 3 consequences in 18-24 months:

  1. You’ll be going out of business
  2. You’ll get back to normal in 3 years time
  3. You’ve been working SMARTER on SMART THINGS so you’re going to increase opportunity and you’re going to be rewarded significantly from focussing on the things you need to do to be in business, stay in business and thrive.

Be in businesses. Stay in business. Thrive.

I’m helping people devise strategies and systems that focus on the THRIVE aspect.

Of the 3 options above, from a business decision point of view, where do you want to be?

Do you want to work on some plans, structure, strategy to move into this trajectory, or are you going to be at the mercy of the market, or are you going away?

About the author 

Francis Rodino

Francis is a Business Growth Consultant helping tech companies generate direct sales. We provide business development strategy, coaching and marketing programs for the creative technology sector. With over 20 years in media and digital industries, Francis has held senior leadership positions at the BBC, Omnicom Media Group, and most recently, led the global digital marketing team for the $3 Billion Thomson Reuter's spin-off, Clarivate Analytics. In the past 2 years, Direct Access has helped Clients generate over $11M in sales.

March 27, 2020

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