Meaningful engagement is always important, but in this double whammy – economic AND health crisis, strong and relevant engagement is critical to the future success of a business.

If we don’t talk to where our customers are according to their fundamental human needs, we’re going to MISS OUR MARKET.

Our messaging needs to focus on where people are at right now, in terms of what they’re feeling, thinking and how things are going for them.

About the author 

Francis Rodino

Francis is a Business Growth Consultant helping tech companies generate direct sales. We provide business development strategy, coaching and marketing programs for the creative technology sector. With over 20 years in media and digital industries, Francis has held senior leadership positions at the BBC, Omnicom Media Group, and most recently, led the global digital marketing team for the $3 Billion Thomson Reuter's spin-off, Clarivate Analytics. In the past 2 years, Direct Access has helped Clients generate over $11M in sales.

June 16, 2020

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