Did you see Amazon coming?

“Market domination was always the plan”.

Amazon CXO

So what has Amazon turned into?

Since it’s humble beginning as a bookseller to now global domination, robotics, AI, cloud services and more, as business leaders and marketers, we all have to learn to leverage this mega platform to identify future opportunities and threats.

That’s what Mark Power, Founder & CEO of Podean does with his cutting edge Amazon Agency & Marketplace Consultancy. As well as a successful entrepreneur, he is also an Author and Speaker… he is the co-Author of Amazon For CMOs, a groundbreaking book and strategic resource for c-level executives.


Mark has successfully built agencies across the digital spectrum…and launched Podean to help brands in leveraging the Amazon ecosystem. CEO of growing global business, as well as a family man… we’re grateful he could spare some time!

In this interview we talk about:

  • How Amazon as evolved into one of the world’s largest media platforms
  • How businesses are looking to adapt and leverage Amazon as opposed to competing (for most retailers, competing isn’t possible)
  • The new retail opportunities opening up in the future (hint: food, catering and hospitality?)
  • How getting Amazon marketing right requires planning, multiple components, copywriting, SEO – in summary – a digital strategy!

Want to crush it on Amazon: https://www.podean.com/

The #1 Resource for CEOS: https://www.amazonforcmos.com/

About the author 

Francis Rodino

Francis is a Business Growth Consultant helping tech companies generate direct sales. We provide business development strategy, coaching and marketing programs for the creative technology sector. With over 20 years in media and digital industries, Francis has held senior leadership positions at the BBC, Omnicom Media Group, and most recently, led the global digital marketing team for the $3 Billion Thomson Reuter's spin-off, Clarivate Analytics. In the past 2 years, Direct Access has helped Clients generate over $11M in sales.

April 27, 2020

May 25, 2020

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