I connected with the CEO of a marketing company on LinkedIn, and I was explaining to him to him some of our client results. He was interested in offering LinkedIn as a lead generation service, but he had never had results himself with LinkedIn, so he was unsure about its effectiveness.

Even though I have several case studies, and have 16 recommendations all on my profile, he was still unsure how this would work for him, or specially his clients.

I told him, test us out for just 1 month so you that you can see how this works, and what kind of results it can generate for you.

He agreed, and we implemented our LinkedIn strategy on his profile. 

Our formula goes a bit like this:

  • Write your profile in a way that attracts your target audience and compels them to want to do business with you.
  • Reach out to connect
  • Start a conversation by introducing yourself and providing value to your prospect
  • Ask for the meeting 

After just 3 weeks of implementing our strategy on his profile, he had 11 leads who were interested in speaking with him and he had meetings with 7 of them.

All of these were large companies, because that is who we targeted, and he was able to close 3 large marketing deals with fortune 1000 companies from these 11 leads.

Since then, we have continued to run a LinkedIn campaign from his profile, and now also run campaigns for his clients. 
After implementing our LinkedIn lead generation process at his agency, his clients are staying on longer, the lead quality has improved and the profitability of their marketing campaigns have doubled.

They now offer LinkedIn in every single proposal that goes out.

If you are looking to generate more leads, better quality leads and more consistently, schedule a meeting with me here: https://directaccess.io/15-minute-call-with-francis/

About the author 

Francis Rodino

Francis is a Business Growth Consultant helping tech companies generate direct sales. We provide business development strategy, coaching and marketing programs for the creative technology sector. With over 20 years in media and digital industries, Francis has held senior leadership positions at the BBC, Omnicom Media Group, and most recently, led the global digital marketing team for the $3 Billion Thomson Reuter's spin-off, Clarivate Analytics. In the past 2 years, Direct Access has helped Clients generate over $11M in sales.

June 25, 2020

June 25, 2020

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